Hello, I’m Lucas
Creative copywriter, communicator & conceptualist
D&AD New Blood Graphite winner, 2023
D&AD New Blood Graphite winner 2023
SKY
Cameo
Sky wanted a new way to engage it’s customers to win the attention competition over social media.
Sky Cameo uses generative AI let you play hide & seek within your favourite show.
Copywriting & concept by me, in collaboration with Max Bæk Tellefsen, Niels Fejrskov Juhl, Stefan Wessel & Alexander Fog.
Kunde competition winner, 2023
Kunde competition winner, 2023
Falck
Sundhedshjælp
Falck wanted to sell health insurance to youths aged 18-29.
We discovered a strategic insight: The majority of young people gets their health insurance paid by their parents,
even after they move out.
Therefore we came up with a campaign and product targeted at parents.
Copy & concept by me and Alexander Fog, in collaboration with Louise Wu, Viktor Skøtt, Morten Friis & Mette Schlanbusch.
Reklamelinjen case
CALL ME
The last call
Call Me is the purpose-driven Danish telco. After trying tactical & price competitive communication for a couple of years, they wanted to go back to their roots with a new mantra - connect with care.
The Last Call helps Call Me customers connect with care, by enabling them to say what’s most important, to those who matter the most.
Copy & concept by me in collaboration with Reklamelinjen students.
VEO, final exam, Reklamelinjen
VEO
Pass IT BACK
VEO wanted a brand activation to underline their positioning as the worlds premier tech brand within grassroots football.
VEO Pass it back enables global football heroes to give back to local grassroots communities that made it all happen.
Video edit & copy by me, in collaboration with my group.
Grade: 12
Reklamelinjen case
REBÆL
TASTE IS ART
Rebæl is a Danish fine-dining brand providing an alternative to wine with their gastro juice. They wanted to talk about taste, with the cultural tastemakers.
Rebæl Taste is Art is an event-driven campaign gathering artists and tastemakers in central Copenhagen.
Copy & concept by me in collaboration with Reklamelinjen students.
This video was the first marketing asset we produced at Hololink.
With a tiny budget (10.000 DKK) and huge ambitions.
We pulled it off with a four-person team in one month.
Startup Founder
Hololink
AR for creatives
I co-founded Hololink in 2019, together with a stellar software developer, with a mission to democratize augmented reality.
Since then, we’ve built one of the best AR creation tools for designers & creatives, used by agencies & brands such as Virtue, Emirates, Novo Nordisk, Khora, ATP, CPH Live, DHL, Merkle, Andel, ABB, and more.
At Hololink, I learned how to build software products, lead a team of 2-14 people, run marketing & communications, run sales, manage clients, and grow a business.
Experience
Hololink
Co-founder & CEO
2019 - 2024
Managed sales, marketing, communication, employees & business.
Made 1.5m DKK in sales in 2023.
Clients: L’Oréal, Københavns Kommune, Novo Nordisk, Experimentarium, Virtue, Khora.
Reklamelinjen
Student (part time)
2022-2023
A one-year crash course in creative advertising, taught by the best creatives in Denmark.
Final grade: 12
Previous work
Head of Expo, Copenx
2017 - 2019
Scandinavias largest conference for VR & AR, in partnership with GroupM.
Responsibilities: Event production, sales, marketing, partnerships.
Contact:
Phone:
24 79 50 99
Mail:
lucnyg@gmail.com